Revolutionising Internal Communications for the UK’s Leading Breakdown Service Provider
On a mission to become the #1 provider in driving services, the organisation introduced Workplace to transform internal communication. This platform provided tools for seamless connection and collaboration, fostering transparency, streamlining operations, and empowering teams to deliver exceptional service.
A bold new direction was essential. The business recognised the need to evolve its communication approach, ensuring it could engage every team member while cutting through the internal noise. The solution? A powerful campaign that rallied everyone together with a clear and compelling message: The revolution is coming. Unite and rise.
From the campaign’s bold visuals to its resonant messaging, every element was designed to spark excitement and foster alignment across the business. Through strategic rollouts and engaging initiatives, the campaign achieved widespread buy-in, with employees actively embracing the tools and vision for the future.
This transformation marked more than just an upgrade in communication—it became a movement within the organisation. By connecting teams and fostering a sense of shared purpose, the campaign helped the company take significant strides toward its ambitious goal of becoming the leading name in driving services. It was a revolution that united, inspired, and elevated the entire organisation.
Gemma partnered with In the Middle to revolutionise the company’s internal communications. The results were outstanding, with 80% of the team activating their profiles within the first month. This project effectively cut through the internal noise, creating a solution that truly resonated with employees across the entire organisation.
“We needed a brilliant creative to help us launch Workplace at the RAC and we found an absolute diamond in Paul and In the Middle. He came up with a concept that blew our socks off and he pulled together a huge suite of attention-grabbing materials in a very short space of time – everything from a show-stopping animation to life-size cardboard cut outs!
Gemma Lynn, RAC
Thanks in huge part to his impactful creative, our Workplace launch was a massive success with 80% of the business activating their profiles within the first month. If you’re looking for a first class creative who will always deliver, and exceed expectations, then Paul is your man! An absolute joy to work with. Thank you Paul :)”
