Client
Nelly’s Choice
Services
Logo Design, Branding,
Strategy, Packaging,
Social media strategy,
Brand strategy,
Website design
Year
2024
Nelly’s Choice partnered with In the Middle to craft a fresh, modern identity for their natural dog treats brand—where canine snacks meet a craft beer vibe.
Our creative approach centered on giving Nellie a distinctive “seal of approval,” reassuring customers they’re making a trusted choice. The result? Clear, bold, and precise branding that speaks with confidence.
Strategically, we positioned Nellie’s Choice as a disruptor in the dog treat market—a rebellious brand on a mission to revolutionise healthy treats for dogs. These are the Canine Rebels, championing better quality and standing out in a crowded market.
Howl if you’re with us!
The vision was to create a brand that represented Canine rebels standing up for better quality dog treats.
“In The Middle were absolutely brilliant to work with from start to finish. Paul has a great eye for design and is very flexible around timescales and revisions. Highly recommend and will definitely be using again for any future branding projects.”
Marcus, Nellie’s Choice
