Client
TSG Electrical Services Ltd
Services
Logo Design, Branding,
Web design, Business Strategy
Year
2024
We partnered with TSG to evolve their brand and identity, aligning it with their mission for growth and transformation.
Before diving into the project, we focused on defining their why, values, and mission to gain clarity on their purpose. We were able to clarify then elevate their brand.
Clear purpose = killer brand.
TSG M&E Services is a leading provider of mechanical and electrical engineering solutions, dedicated to precision and reliability in every connection. With a focus on excellence, innovation, and sustainability, they deliver high-quality projects on time and within budget.
We honed in on TSG’s unique values and their distinct business edge, creating an identity that reflects their expertise. The brand was built around the concept of wire connections, symbolising precision and expertise, which we carried throughout their visual identity for consistency and impact.
The core of the branding centres around connecting shapes within the logo to create patterns. Inspired by wires and connecting electrical circuits.
We updated TSG’s corporate color to green, helping them stand out in their target market. Moving away from traditional blues, the new color reflects their commitment to growth, innovation, and corporate social responsibility.
The team at TSG fully embraced the proposed updates, from vibrant new colour schemes to a more refined tone of voice. We moved away from industry norms, showcasing TSG’s progressive mindset and dedication to innovation. The refreshed identity is a true reflection of their values, further solidifying their position as trusted M&E experts committed to growth and excellence.
“We recently worked with Paul and the In the Middle team to rebrand our business in preparation for our exciting growth. The experience was fantastic, and we highly recommend their expertise!”
Emma, TSG Electrical
