AN AWARD-WINNING DESIGN STUDIO

We’re an independent creative studio based in the middle of the UK, Wolverhampton. From strategy to creative execution, we partner with you to give your brand the impact it deserves.

Whether it’s creating a bold new identity, refreshing your existing brand, or crafting captivating campaigns, we work with you every step of the way to build brands that are not only unforgettable but also meaningful and impactful.

Let’s bring your vision to life and make your brand stand out in today’s competitive landscape.

Creative team at We Are In The Middle brainstorming branding and design ideas.

OUR VALUES

Our values define how our doers take action, drive our go-getters to show up with purpose every day, and how we inspire others to collaborate and elevate brands.

GO GETTERS

Ambitious with a can do attitude, we get the best from each other and are energetic to see every project succeed.

DOERS

No fluff. We’re hands-on and proactive in getting it done. Putting our all into every project.

INSPIRE

We uplift and champion each other to go further, fuelling success for each other and our clients.

OUR TEAM

We are a small but experienced team with a strategic approach.

PAUL
Paul Maskew

Owner & Creative Driector

A proud Midlander and brand designer with more than 15 years’ experience. Helping clients stand out by creating impactful and meaningful brands.

Kobi LR bw
Kobi

Pawject Manager

After 2 years on probation, Kobi joined the team full time. Often found out of the office causing havoc on his 4 daily walks but still a valued team member.

Atish_1
Atish Chitrakar

Digital & Motion Specialist

A versatile multidisciplinary designer with more than 16 years’ experience. A specialist in illustrating, photography and motion graphics.

OUR STORY

2013

Atish and Paul first crossed paths in early 2013, quickly formed a strong working partnership. While working together at an agency in Birmingham, we not only achieved great success but we also developed a lasting friendship. After years of collaborating as freelancers, we recognised our shared vision and decided to meet in the middle and launch our own studio. 

01

02

In-the-Middle-sketch copy

2022

Born out of combining our specialist fields of Print and Digital. We met In the Middle to form the studio in 2022. After collaborating on numerous projects, we realised the value of combining our strengths. By joining forces, we created a studio environment to simplify the creative process for our clients, offering a one-stop destination for all their creative needs.

2022

In 2022, we celebrated our first award win! Collaborating with Marston's PLC, our energy campaign earned an Institute of Internal Communication Award for Best Change and Transformation Communication. This recognition marked a significant milestone, highlighting the impact of our creative approach and our ability to drive meaningful change through effective communication. It reinforced our commitment to delivering innovative solutions that resonate with audiences and achieve tangible results. Check out our Marston's Energy case study here.

IOC AWARD new

03

04

JodyFox

2024

Striving for success, we collaborated with South Staffordshire Council to receive some grant funding. The funding marks the beginning of our ambitious growth plans for 2025, including a crucial update to our processes and the way we work.