British Sugar approached us to create a video for their highly anticipated 2024 conference—their first in nearly six years. The brief was simple: highlight the essential role of people in the business, deliver an energising message, and showcase how every employee contributes to making the company “Fit for the Future.”
Our focus was on putting British Sugar’s staff in the middle of their brand, promoting a strong sense of belonging and inclusion. The result? A dynamic, vibrant celebration of the people who drive the company forward and the remarkable achievements shaping its future. We also highlighted the innovation, resilience, and teamwork that have positioned British Sugar to embrace the challenges and opportunities ahead.
The video wasn’t just a message for the conference; it was a powerful statement of unity, purpose, and ambition for the road ahead.
We aimed to inspire not just those in the room, but everyone across the company, reinforcing their collective strength and vision for the future. The video was a call to action – a reminder that British Sugar’s success is driven by its people, and that together, they are more than ready to face the future. With each employee playing a pivotal role, we showcased how their dedication, expertise, and collaboration are setting the stage for a bold new future.
“The conference video went down really well last week – and it was successful in creating the impact we wanted across the business”
Claire, British Sugar
