SSEN Transmission approached In the Middle to create an engaging animation that would highlight the critical role of forward-thinking network planning in their operations. After a few briefing sessions, it became clear that the animation needed to stress how proactive and strategic planning is essential for long-term success, resilience, and adapting to the constantly changing demands of the energy sector.
In the Middle of everything, is the introduction of PowerFactory, a revolutionary tool set to transform network planning. The animation showcased how PowerFactory enhances decision-making, streamlines processes, and helps the business thrive in a rapidly evolving industry landscape.
With a combination of clear visuals and compelling storytelling, the animation aims to both educate and inspire, encouraging teams to embrace innovation and align with SSEN Transmission’s vision for a more efficient and sustainable future.
By showcasing the transformative power of Powerfactory, the animation aimed to emphasise how technology and strategic thinking can help navigate complex challenges, accelerate progress, and create lasting impact within the energy sector.
Ryan from SSEN, took the animation across the business through a series of roadshows which had a real impact within the core of the business.
“The roadshows have gone down really well and feedback continues to be great. One of the things that really hit home for me, was the team who are impacted are talking about having an identity for the first time. I can really reflect just how great a job the animation was! “
Ryan Addley, SSEN
