Be the brandeveryone
wants

We’re a strategic, creative design agency with a love for meaningful brands.
Grow your business with us.

A strategic design agency focussed on building meaningful brands. Crafting a clear message to reach the right audience, attract top talent and align internally to boost your business.

Find out more
  • Proud to work with ambitious brands

What we do

Brand Identity
Brand identity is the visual and emotional representation of a brand's personality, values, and purpose. A strong identity builds trust with customers, sets the brand apart, and fosters loyalty. Consistent communication is key to establishing a lasting connection with the audience.
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Logo design
Branding
Brand guidelines
Brand Strategy
Brand strategy is a long-term plan to differentiate a brand and create value for customers. It includes brand positioning, target audience, messaging, and visual identity. A strong strategy builds emotional connections with the audience and drives growth and loyalty. It's based on research, objectives, and the brand's personality and values.
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External communications
Internal Communications
Staff engagement
Brand Communication
Brand communication is conveying a brand's messaging and values through various channels. It requires understanding the audience and creating a consistent message to build recognition and emotional connection. It includes advertising, packaging, website, social media, and visual identity.
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Integrated campaigns
Website design
Social media content
Brand Motion
Brand Motion provides businesses with digital tools to make a lasting impact in today's crowded digital landscape. We help you create compelling content, streamline your processes, and connect with your audience. Whether you're launching a new product, scaling your business, or improving your online presence, our solutions are tailored to meet your unique needs and goals.
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Digital design
Content creation
Motion design

Case studies

ALL CASES
March 18, 2022

Revolutionising comms

Project Summary
UK's top breakdown service provider aims to become #1 for driving services. They introduced Workplace to revolutionize internal communication, providing tools for seamless connection and collaboration, fostering open communication and streamlining operations to deliver exceptional service.
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February 15, 2022

Reinventing digital talent attraction

Project Summary
Marston's aimed to connect with a younger audience as a pub company that understands its customers. Through innovative marketing, they showcase their expertise and deliver exceptional experiences to remain an industry leader.
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March 4, 2021

Relaunching the gas expert Luke's personal brand

Project Summary
Local gas engineer Luke wanted to revolutionize his business communication and branding. In the Middle helped redefine his brand, creating a more personal and authentic identity that resonated with customers.
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April 1, 2021

Rebranding local family run business Sedgley Control Systems

Project Summary
Sedgley Control Systems aimed to transform their communication and branding with In the Middle's help. The challenge was to create a bold brand that felt tech but remained true to their industrial roots. The result was a cutting-edge brand identity that positioned them as an industry leader.
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Blog

Revolutionising comms

March 18, 2022

Reinventing digital talent attraction

February 15, 2022

Relaunching the gas expert Luke's personal brand

March 4, 2021

Rebranding local family run business Sedgley Control Systems

April 1, 2021

Consequatur Beatae

In the middle of your brand →

In the middle of your voice →

In the middle of brand culture →

In the middle of your brand →

In the middle of your voice →

In the middle of brand culture →

In the middle of your brand →

Our Clients

“We worked with Paul on a video to publicise our new opportunities. Paul is professional, works quickly and has a great understanding of our company culture.”

Victoria Holden

Marston’s PLC

“Paul’s work is professional, creative and he is a pleasure to work with. Paul can take a simple brief and with his amazing skills, creates some magic. We will be working together again soon”

Linda McGee

Carlsberg Marstons Brewing Company

“It has been fantastic to see several of the campaigns we worked on engrained within the RAC internal marketing via the comms team. The Be Safe initiative is working really well and the powerful brand your helped create should continue to help us develop our safety culture for years to come”

Matt Humphreys

RAC

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